The New Nicotine Alliance Australia is a not for profit organisation working towards improving public health through a greater understanding of risk-reduced nicotine products and their uses.  It receives no funding from tobacco, e-cigarette or pharmaceutical companies or their affiliates.

The Vision of the New Nicotine Alliance:

Not just another method of quitting, but smoking made obsolete.  A public health revolution that saves a billion lives.  A revolution in the way nicotine is viewed, not as an addiction leading to death, but a mild recreational stimulant that should be regulated according to its minor risks.